Motorola Mobility Introduces World’s First 3-Gigapixel ABR Transcoder to Russian Market
- Motorola GT-3 brings rich HD multi-screen video quality and unprecedented channel density for TV service providers
- Showing for the first time outside of US; new transcoder outclasses traditional server-based methods
Jan. 30, 2013
MOSCOW – January 30th, 2013 at CSTB 2013 – Motorola Mobility will unveil its gigapixel-breaking transcoder for the first time publicly outside of the US at CSTB 2013 in Moscow from 29th to 31st January. The Motorola GT-3 will be on display throughout the three day event at Motorola’s Stand 411, Pavilion 1, Hall 4.
Motorola Mobility’s GT-3 Adaptive Bit Rate (ABR) Transcoder brings rich multi-screen video quality and channel density to service providers and is able to process three billion pixels of video content per second, blowing away traditional server-based ABR transcoders. Its launch represents an unrivalled opportunity for Russian service providers to provide better quality TV experiences on any device, over managed and unmanaged networks.
The Motorola GT-3 uses the latest silicon technology and Motorola’s custom video compression algorithms to enable rich, multi-screen HD and SD everywhere experiences from a 1RU, energy-efficient device.
Two Key Benefits for Russian Service Providers
- From full HDTV at 1080p for ‘main’ TVs down to lower resolution formats for smaller mobile devices, the Motorola GT-3 offers the highest channel density available for streaming video whilst saving valuable equipment space and power;
- Inherent efficiency in video compression can provide higher-quality video using the same amount of bandwidth, or the same video quality at much lower bitrates – a windfall for bandwidth-constrained networks.
As a result, subscribers benefit from better experiences on TVs, PCs, tablets and smartphones.
“Consumers’ expectations have dramatically changed as they become accustomed to watching TV away from the traditional ‘main’ living room set. We not only want to watch our favorite shows on our smartphones and tablets but we want to be able to do that everywhere within the home whether that’s watching last night’s episode of ‘Dancing with the Stars’ in the bath or watching the news headlines from bed,” said Sean Kitchingham, Senior Director Sales, Northern & Central Europe at Motorola Mobility’s Home Division.
“We’ve introduced the GT-3 to allow service providers to capitalize on this demand quickly and in an energy-efficient way, allowing consumption of time-shift, live HD broadcasts and DVR recorded media anywhere in the home whilst lowering operation costs, reducing rack-space and reducing carbon footprint.”
The GT-3 by the Numbers:
- Three billion pixels of video content per second, blowing away traditional server-based ABR transcoders;
- Processing up to 3 billion pixels of video content every second is equivalent to nearly 50 full resolution HD programs – setting a new industry standard;
- More than 10x the density of legacy server-based ABR solutions and dramatic improvements over ABR hardware solutions, which means the same transcoding capability, now fits into a much leaner and more efficient unit. Requiring less rack space, less air conditioning and less power to meet the demands of today’s multi-screen HD and future higher-resolution content applications;
- Support for up to 24 inputs and up to 16 output streams per input program, all in 1RU, for flexible support of more video display devices.
Additional benefits of GT-3 include:
- Latest compression silicon chips for highest video quality and density
- Motorola video compression algorithms produce the highest video quality, for improved QoE at low bandwidths
- Dual power supply and I/O and system-level redundancy for 24x7 availability
- Ad insertion support.
Motorola has a long history of firsts in digital video—including digital TV and HD video services. With GT-3, Motorola is advancing the standard for video compression and leading the way for high-resolution multi-screen experiences.
GT-3 and Motorola Medios+
The GT-3 is fully integrated into Motorola Medios+, which is Motorola’s modular end-to-end platform for delivering next generation multi-screen experiences; from the cloud, over any network to the home and the individual.
The GT-3 is the new network component responsible for taking live TV content and creating the multiple versions of the content required for the various screen sizes and ABR streaming, as delivered by Motorola’s SecureMedia Encryptonite One HLS+ DRM and ABR component. It combines with Motorola’s leading technologies – including nDVR and time-shift TV to produce seamless multi-screen experiences across tables, laptops and the main TV.
Motorola at CSTB
For more on Motorola @ CSTB 2013, contact us (see below) or, to see a demonstration of the GT-3 technology, visit us at the Motorola Booth, Pavilion 1, Hall 4, Stand 411. Please visit our blog, MediaExperiences2Go for more news from CSTB 2013.
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Motorola Mobility, LLC.