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Motorola BACKFLIP™ with MOTOBLUR™ Fact Sheet

Bend the Smartphone Rules

Jan. 07, 2010  

Take smart in a whole new direction with Motorola BACKFLIP with MOTOBLUR.  BACKFLIP maximizes the multi-tasking potential of MOTOBLUR with unique design elements making it as smart as it is social. The reverse flip transforms BACKFLIP into a hands-free video player, music player, digital picture frame and alarm clock. It’s time to have some flippin’ fun with BACKFLIP with MOTOBLUR.

Flip, Tap and Be On Your Way

MOTOBLUR, Motorola’s Android-powered content delivery service, organizes all your favorite friends, feeds and messages and streams them to live widgets for immediate reply, so you can focus on what people have to say – instead of how they send it.  Blast your status to Facebook®, MySpace and Twitter – all at once, right from the home screen or even send a group text and let everyone know where you're heading.  Friend-feeds, status updates, wall posts, bulletins and photo uploads from your social media sites are automatically fed to the Happenings widget. Sign up for all your favorite news feeds, sport scores and celeb gossip and have it delivered to customized widgets so you never miss a breaking story.

A Whole New Perspective in Reverse

For those on the social edge, BACKFLIP with MOTOBLUR offers a new way to view your favorite content. With a reverse-flip design, BACKFLIP transforms into an entertainment powerhouse on a clear 3.1” hi-res screen. In table-top mode, watch your favorite YouTube sensation, reminisce through last night’s photos or lay back, relax and enjoy the show.  Scroll quickly and easily through menus and features with BACKTRACK, a touch panel located behind the home screen, offering you an unobstructed view of Web, texts, e-mails and news feeds.  From back to front BACKFLIP puts your life in a new perspective.

BACKFLIP is BACKED-UP

MOTOBLUR’s secure server comes fully integrated with GPS tracking from the online owner’s portal and remote data wipe.  So while you may lose your phone, you won’t lose the contacts and data that keep you connected. Now all your contacts, log-in information, home screen customizations, e-mail and social network messages are backed-up, so you can rest easy.

Apps, Photos and More

Access to more than 18,000 apps and widgets on Android Market gives you the ability to personalize BACKFLIP however you’d like.  A 5 megapixel camera with flash takes sharp photos which show up brilliantly thanks to BACKFLIP’s 3.1” high-res display.  Additional extras such as aGPS, Wi Fi, hotspot support1 and stereo Bluetooth1 assure that you will have everything you need always at your fingertips.

BACKFLIP with MOTOBLUR

Talk and Standby Time2

Up to 6 hours /Up to 315 hours

Bands/Modes

WCDMA 850/1900/2100,
GSM 850/900/1800/1900, HSDPA 7.2 Mbps
(Category 7/8), EDGE Class 12, GPRS
Class 12, aGPS, Version 2.0, 802.11b

Weight

133.00 g/4.7 oz

Dimensions

53.00 (x) 108.00 (y) 15.30 (z)

Size

80.7 cc

OS

Android 1.5

Battery

1400 mAh

Connectivity

3.5mm headset jack, , USB 2.0 High Speed, BT Class 2.0, version 2.0 and 802.11 b/g 

Display

3.1” 320 x 480 256k TFT

Messaging/Web/Apps

MMS, SMS, e-mail (POP3/IMAP embedded, corporate e-mail synch, Push Gmail) IM (Embedded - WVIM), OW 4.1 (WAP 1.2.1)

Audio

AAC, AAC+, MIDI, MP3, WAV

Video

Capture/playback/streaming, H.263, H.264, MPEG4

Camera

5 megapixel, auto-focus, LED

Browser

Full HTML browser, Android Webkit

Memory

2GB included up to 32GB supported1

Chipset

7200A

Form Factor

Reverse QWERTY flip

Antenna

Internal

Motorola BACKFLIP is expected to be available in North America, Latin America, Asia and Europe beginning in Q1 2010. For more information regarding pricing and product availability in your region, please contact your local Motorola representative. To experience Motorola BACKFLIP, click here.

*Certain features, services and applications are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. Contact your service provider for details. 

1 This device supports Bluetooth A2DP, HSP, HFP profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.motorola.com/bluetooth. For other devices, contact their respective manufacturer. Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.

2 All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The MOTOBLUR logo is a trademark of Motorola. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Facebook is a registered trademark of Facebook, Inc. All other product or service names are the property of their respective owners.  © 2010 Motorola, Inc.  All rights reserved.

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