Motorola Mobility Targets World Record with “Visual Museum” at Dubai International
Celebrating a legacy of innovation and future ambition in unprecedented style at one of world’s top airports
June 06, 2012
DUBAI, United Arab Emirates – June 6, 2012 - Passengers passing through Dubai International are currently being wowed by a breathtaking visual museum of Motorola Mobility’s past, present and future in what is potentially the world’s longest and most extensive indoor branding project.
The would-be record-breaker runs 222.63m along the entire length of a corridor linking the airport’s Terminal 1 check-in area to Dubai Duty Free’s retail operation in Concourse 1.
Among the highlights of Motorola Mobility’s rich history on display at the world’s fourth busiest airport for international traffic is the technology used during moon landing, the world’s first commercial mobile phone, the era-defining Motorola RAZR™ and its latest incarnation, Motorola RAZR MAXX which, at up to 17.6¹ hours, boasts the longest talk-time of any smartphone on the market.
“Motorola Mobility is a brand that looks for innovation in every form, from device and software to the way we engage our customers and communicate with the world at large,” said Mahmoud Sayed Ahmed, marketing director, Motorola Mobility, Middle East & Africa. “This remarkable project is not only a celebration of our astonishing and accomplished history, but also a bold statement of intent for a dynamic future relentlessly driven by the spirit of invention.”
“Dubai International is hugely excited to host what is set to become a milestone in advertising history,” said Eugene Barry, Senior Vice President of Commercial, Dubai Airports. “As one of the world’s busiest and most progressive airports, Motorola Mobility’s unique project could not have found a better platform to reach a wide, diverse and discerning global audience.”
The unprecedented undertaking, which was executed by JCDecaux in a mere seven days, is currently being considered for a Guinness World Record.
David Bourg, Managing Director, JCDecaux Middle East, added: “The campaign came in with a brilliant concept and was realized through an efficient and well-coordinated execution. We are very pleased to make this significant project happen as our fundamental mission is to introduce innovative advertising solutions that add value to our partners.”
A video of the project can be viewed here.
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1 Comparison based on manufacturers published talk times as of 29/02/12 for 3G smartphones with voice carried over a 3G network. RAZR MAXX talk time is up to 17.6hrs. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.
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