Motorola Collaborates with Green Apple Festival and Earth Day Network to Educate Consumers on Cell Phone Recycling
Sponsorship of "America's Largest Earth Day Action" encourages environmental responsibility with technology
April 16, 2009
LIBERTYVILLE, Ill. – April 16, 2009 – Motorola, Inc. and the Motorola Foundation are joining forces with Earth Day Network and the Green Apple Festival to inform and educate Americans on the importance of cell phone recycling and reuse, as well as overall sustainability in the world of technology. As a presenting sponsor of Earth Day on the National Mall in Washington DC as well as volunteer actions and Thank You Shows in ten cities, April 17 – 19, 2009, Motorola will activate cell phone recycling centers throughout the Earth Day weekend events. Motorola also will showcase the world’s first CarbonFree® Certified mobile phone, MOTO™ W233 Renew, which is currently available through T-Mobile USA. Additionally, Motorola encourages people everywhere to use the online recycling site available at www.motorola.com/renew.
"At Motorola, we're committed to running our businesses, building our products and working with our stakeholders in the most environmentally friendly way," said Karen Tandy, senior vice president of public affairs and communications, Motorola. "With products like Renew, our recycling initiatives and partnerships with leading environmental organizations like the Green Apple Festival and Earth Day Network, we're able to drive environmentally responsible innovation in the world of technology."
Cell Phone Recycling – It Counts
More than 400,000 cell phones are retired each day in the U.S. but only about 10 percent are recycled. Recycling old cell phones means fewer phones in landfills. A leader in cell phone recycling efforts for years, Motorola currently accepts any mobile phone or accessory for recycling. Motorola is encouraging Green Apple Festival volunteers and attendees to bring in old cell phones and drop them off at recycling bins throughout concert venues. For those unable to attend the weekend events, Motorola has an online Web site (www.motorola.com/renew) where users can print out a shipping label to send in their old cell phones.
MOTO W233 Renew – Making Eco Affordable
During the “Earth Day on the Mall” event in Washington, D.C., Motorola will showcase MOTO W233 Renew, the world’s first mobile phone made using plastics comprised of recycled water bottles. Renew is an affordable, environmentally responsible device for cell phone users committed to making a difference and reducing their carbon footprint. Through an alliance with Carbonfund.org, Motorola is offsetting the carbon dioxide emissions in manufacturing, distributing and operating the phone through investments in the organization’s third-party validated renewable energy and reforestation projects, making it the world’s first carbon-neutral mobile phone.
Green Apple Festival - Get Involved
The nationwide Green Apple Festival and Earth Day Network events will be coordinated in 10 U.S. cities, including Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York, San Francisco, Seattle and Washington, D.C. The weekend of activity and service will culminate on Sunday, April 19, with free "Thank You Concerts" for volunteers at popular music venues in each participating city. In Washington D.C., "Earth Day on the National Mall" will be a free festival featuring performances and speakers throughout the day.
Motorola will showcase the MOTO W233 Renew, collect old cell phones for recycling and host a charging station for cell phones and other gadgets at the Motorola booth on the National Mall.
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
About the Motorola Foundation
The Motorola Foundation is the charitable and philanthropic arm of Motorola. With employees located around the globe, Motorola seeks to benefit the communities where it operates. The company achieves this by making strategic grants, forging strong community partnerships, fostering innovation and engaging stakeholders. The Motorola Foundation focuses its funding on education, especially science, technology, engineering and math programming. For more information, on Motorola Corporate and Foundation giving, visit www.motorola.com/giving.
About Green Apple Festival
Now in its fourth year, the Green Apple Festival began in New York City as an environmental and music event and has grown to become the country's largest coordinated and interactive Festival dedicated to observing and preserving the environment. From its origins in 2006 as a New York City event, through last year's expansion to eight cities with an overall attendance of 200,000, organizers now will present an impactful series of community projects in 10 cities to unite individuals, families and civic leaders in making greener life choices and stemming the tide of climate change. Green Apple Festival was founded by executive producer Peter Shapiro and Zenbu Media, a music media company. Since 2007, Green Apple Festival has worked closely in partnership with Earth Day Network. Visit www.earthday.net and www.greenapplefestival.com.
About Earth Day Network
Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Our mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. We pursue our mission through a combination of education, public policy, and consumer activism campaigns. Our campaign and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. Earth Day Network has a global reach with a network of more than 17,000 partners and organizations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world.
For Green Apple Festival
Sunshine, Sachs & Associates
Tiffany Shipp / Chad Davis
MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2009. All rights reserved.