New Motorola Management System to Drive Scalability of Service Providers’ On-Demand Catalogs Across Multiple Screens

Motorola CCE EAMS platform to control delivery of on-demand assets to consumers across TV, PC and Smartphone screens, helping to make the ‘infinite catalog’ a reality

Oct. 27, 2009  

HORSHAM, Pa. – October 27, 2009 – Motorola, Inc. (NYSE: MOT) Home & Networks Mobility business today announced the commercial availability of its Communications Convergence Engine Enhanced Asset Management System (CCE EAMS). Through advanced metadata management tools and workflow management, CCE EAMS controls the lifecycle of video on demand (VOD), non-VOD content and advertising assets within the on-demand network. This new software solution, which utilizes technology acquired from Leapstone in 2007, delivers on Motorola’s global commitment to helping service providers deliver compelling and differentiating on-demand services across multiple screens—TV, web, mobile and consumer electronics. CCE EAMS provides a foundation for meeting today’s VOD needs, while enabling operators to create the multimedia and multi-screen bundles of tomorrow. 

The Motorola CCE EAMS platform is designed to allow video service providers to scale their on-demand catalogs to “infinite catalogs” by solving the operational and capital expenditure challenges involved in storing and processing the multiple multimedia asset formats required for growing subscriber demand. It is the tool video service providers need to help them evolve beyond traditional VOD content to the next generation of value-adding assets—music, games and enhanced TV applications—delivered across multiple screens. CCE EAMS is designed to support and grow with the operator’s increasing on-demand needs—from expanding new asset types to growth in web and mobile network extensions. CCE EAMS is positioned “in front” of TV, web and mobile systems, and acts as the aggregation point for all asset types. Deploying CCE EAMS enables operators to increase their marketing flexibility while improving operational processes, reducing costs and increasing subscriber revenue with a differentiated on-demand business model.

“Motorola’s CCE EAMS platform is a critical solution for realizing multi-screen on-demand services,” said Alan Lefkof, corporate vice president and general manager, Motorola Broadband Home Gateways and Software Solutions Group. “Video service providers will benefit from Motorola’s highly scalable and automated CCE EAMS platform that supports TV, web and mobile asset types while enabling consistent consumer experiences across multiple screens—and supporting millions of subscriber transactions.”

By providing a single point for TV, web and mobile on-demand asset ingestion and preparation, CCE EAMS enables service providers to deliver video and multimedia services to consumers regardless of location or access device. Its workflow logic simplifies and optimizes content acquisition, validation, transformation, localization, storage and migration to reduce operational costs while producing operational ROI validation reports. The solution is designed to:

· Enable Cable, Carrier and Over-the-top video service providers to “infinitely” scale their multi-screen (TV, Web, mobile, CE) content catalogs through automation and flexible architecture.

· Provide a platform that scales today’s VOD and ad processing operations, to accommodate their growth, while also “future proofing” the service provider’s on-demand system, by enabling the ingestion and transformation of Internet and multimedia asset types.

· Enable the ingestion, transcoding and transformation of Internet user-generated content video into ADI 1.1 compliant format to allow inclusion of this fast growing competitive offering into a service provider’s VOD offering set.

· Automate on-demand system workflow and integrate with third party content delivery systems.

 For more information on the CCE EAMS platform, please visit www.motorola.com/CCE.