Getty Images Deploys Motorola Passive Optical LAN Solution for Next Generation Enterprise LAN Infrastructure
Getty Images London office upgraded with innovative all-fiber enterprise LAN technology
Sept. 23, 2010
Basingstoke, UK – September 23, 2010 – Motorola Mobility today announced the deployment of its innovative Passive Optical LAN (POL) solution at Getty Images’ soon to be renovated London office. Motorola, working with Corning Incorporated and TCS Cabling, implemented an all-fiber enterprise LAN infrastructure solution which provides Getty Images with a secure, energy-efficient and highly cost-effective alternative to traditional wire-based enterprise LAN architectures.
Motorola’s POL solution enables enterprises such as Getty Images to achieve significant capital and operational cost savings, resulting in a 30-50 percent reduction in total cost of ownership over a five-year period when compared to today’s traditional LAN architectures. Potentially, this includes more than 70 percent savings in the cost of service agreements and, as POL is a ‘green’ solution, a 30-60 percent savings in energy usage. POL solutions can directly support user connectivity over very long distances, or across complex distribution topologies compared to traditional enterprise LAN architectures. Overall, POL simplifies LAN management by eliminating the need for power-hungry distribution switching and dedicated environmentally controlled communications closets. Additional business benefits include the optimisation of IT resources and the ability for IT leadership to focus on strategic business initiatives that move the business forward versus management and operation of legacy LAN technologies.
“Motorola’s Passive Optical LAN solution is proving to be a great fit for our business requirements of space savings and also cost and energy reduction. In our business, it’s critical to have a highly reliable network to handle high volumes of images and data, and a solution that is also easy to manage and immediately addresses lowering the cost of operations associated with traditional LAN architectures,” said Giorgio Pranzo, Senior Manager of Global Network Operations at Getty Images.
“Passive Optical LAN makes tremendous business sense for those companies looking to drive real cost out of IT operations,” said Joe Cozzolino, senior vice president and general manager, access network solutions, Motorola Mobility. “In addition to supporting a responsible network evolution, Motorola’s POL solution offers a compelling case to those enterprises looking to achieve significant capital savings and interested in simplifying IT operations by deploying fewer LAN components that can provide greater coverage versus traditional LAN architectures. We’re very pleased to have been selected by Getty Images to include our innovative Passive Optical LAN solution in its European headquarters.”
Corning provided all of the fiber-structured cabling components, with TCS Cabling providing integration and structured cabling support.
Motorola’s POL solution includes the Motorola AXS1800 enterprise aggregation switch, the Motorola ONT1120GE intelligent POL workgroup terminal (WGT), the WT21004 WGT with power-over-Ethernet (PoE) and the Motorola AXSvision advanced management system for the enterprise.
Benefits of Motorola‘s POL solution include:
- Rapid ROI and lower TCO than copper-based LANs
- Easy installation and operation
- Highly secure
- All-fiber reliability
- Reduced impact on the environment as a small enterprise can potentially reduce LAN energy dependency by up to 40 percent and a large enterprise by potentially 60 percent using Motorola’s POL solution
For more information on passive optical LAN, please see Motorola’s online POL resource page. For further updates, please visit our blog at www.mediaexperiences2go.com and follow @motomedia2go on Twitter™
 Motorola estimates total cost of ownership savings using Passive Optical LAN deployed in of single 3-floor building with a total of 1080 end users with one voice and one Ethernet port per location and ubiquitous access to Power over Ethernet (PoE) connected wireless LAN.
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com
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